One thing that encourages people to enter the online business world today is the low cost of entry. All you absolutely need is a website and there are many places that will create and host your site for free. But just like anything in life you get what you pay for. All free services come with limitations, and even if you pay for a website you need to know exactly what you need. When it comes to getting the most out of your website you have to make sure it has all the elements necessary. This article will outline some of the things your website should have if you’re serious about finding online success.
Have Google alalytics installed. Every business person needs to have an intimate knowledge of their customer. This can be difficult when you run a website and just see the hit counter as it slowly climbs up. If you’re serious about learning more about how your website is doing you need to take the time to install Google’s analytics tool. It breaks keeps track of traffic to your site and breaks it down for easy analysis. Just remember, it’s not just enough to install it, you have to check the information it gathers regularly. Keep track of what changes you make and compare it with the trends that develop when it comes to traffic.
Make sure you have a site map. The larger your site gets the more important these are, for both users and search engines. Even if your site is small now and you don’t think you need one it’s still a good idea to create one because you should plan on growing and the sooner you start the easier it will be. Once again, it’s important that you go beyond just creating this tool, you have to keep using it. Every time you create a page you should make sure your map is updated. If you use one of the common blogging platforms like WordPress then you should seek out one of the plugins that automates the process.
One thing that your website absolutely must have is an easy way to get around. It should not only have a navigation bar, but that bar should be consistent. You don’t want your menus switching every page, creating a confusing experience for your users. If you create a navigation button on one page then you should try and make sure it’s on the same place on every other page. At least for the main menu, sub-menus are more flexible but should still relate to one another.
Another important aspect that is easy to forget is your robots.txt file. Search engines send out robots that crawl the web searching for sites and they will look at this file for directions. You can use this to tell search engines what you do and do not want indexed. There will be some parts of your site that you might not want just anyone accessing. Once again, it seems like a small detail but if you make an error writing this file then you could be accidentally sending search engines away.
There are a lot of elements that come together to make a successful website and hire web designer Dubai. You don’t necessarily need much to get started, but the sooner you take these steps the easier it will be. It can be painful to find yourself combing through hundreds of pages later on, making minor changes to each. Better to start now so you have the best possible template going forward. It all comes down to the fact that the easier your site is to use the better your chances will be when it comes to users and search engines.