Twitter has become many things to many different segments of society. It’s a great way to keep in touch with friends, without really keeping in touch. It allows celebrities to connect with their fans more directly. It is a news source, with stories coming thick and fast, as it happens, with more immediacy than traditional sources. Twitter is also a great way for businesses to build a following around their brand, engaging with their consumers and removing a layer of disconnect that normally occurs. When you outsource SEO this power can be taken away, with social media becoming part of a larger strategy and out of your control.
The advantages of engaging with customers through social media
There are many SEO resellers in Singapore and they can create strategies to improve your rankings. However, there are many advantages to retaining control of your social media and using it to build a brand awareness, rather than solely using SERP rankings as a measure of success.
Twitter allows your business to:
Show its human side – Twitter’s format demands fast interaction. This means that the usual checks are bypassed and tweets aren’t created with the same level of fine tuning. While this can sometimes be detrimental, and there are many famous Twitter PR disasters, it also shows that your business can have a sense of humour and keep up with current events.
Start conversations – Whether about your brand, products, services, or anything, it is a unique format for creating dialogue. Use it to source feedback or suggestions, or simply as a way to engage in some playful banter with your customers. Standing out as a unique business relies on creating a perception around your brand and talking to customers is imperative.
Understand its audience – Direct contact with customers outside of a business transaction used to be hard to come by. Surveys and telemarketing were some of the only ways to gain insight into how your audience perceived your brand, and their relationship with it. Twitter is ideal for gaining demographic information, such as age, sex and locations, as well as what they like and dislike, straight from their own words.
Take your Twitter campaign further
Twitter isn’t the be all and end all of social media, with Facebook, LinkedIn, Instagram, Tumblr and more, all providing ways to take your brand deeper. While they are competing networks, they also work well together, with one able to boost a post on another. If you post an interesting article on Facebook, you can promote it through Twitter, and vice versa. The most important thing is finding a way of incorporating Twitter and social media that works for you and your meet business’s goals.