Using Twitter To Create A Community Around Your Brand

Twitter has become many things to many different segments of society. It’s a great way to keep in touch with friends, without really keeping in touch. It allows celebrities to connect with their fans more directly. It is a news source, with stories coming thick and fast, as it happens, with more immediacy than traditional sources. Twitter is also a great way for businesses to build a following around their brand, engaging with their consumers and removing a layer of disconnect that normally occurs. When you outsource SEO this power can be taken away, with social media becoming part of a larger strategy and out of your control.

The advantages of engaging with customers through social media

There are many SEO resellers in Singapore and they can create strategies to improve your rankings. However, there are many advantages to retaining control of your social media and using it to build a brand awareness, rather than solely using SERP rankings as a measure of success.

Twitter allows your business to:

Show its human side – Twitter’s format demands fast interaction. This means that the usual checks are bypassed and tweets aren’t created with the same level of fine tuning. While this can sometimes be detrimental, and there are many famous Twitter PR disasters, it also shows that your business can have a sense of humour and keep up with current events.

Start conversations – Whether about your brand, products, services, or anything, it is a unique format for creating dialogue. Use it to source feedback or suggestions, or simply as a way to engage in some playful banter with your customers. Standing out as a unique business relies on creating a perception around your brand and talking to customers is imperative.

Understand its audience – Direct contact with customers outside of a business transaction used to be hard to come by. Surveys and telemarketing were some of the only ways to gain insight into how your audience perceived your brand, and their relationship with it. Twitter is ideal for gaining demographic information, such as age, sex and locations, as well as what they like and dislike, straight from their own words.

Take your Twitter campaign further

Twitter isn’t the be all and end all of social media, with Facebook, LinkedIn, Instagram, Tumblr and more, all providing ways to take your brand deeper. While they are competing networks, they also work well together, with one able to boost a post on another. If you post an interesting article on Facebook, you can promote it through Twitter, and vice versa. The most important thing is finding a way of incorporating Twitter and social media that works for you and your meet business’s goals.

What Your Website Needs To Have

One thing that encourages people to enter the online business world today is the low cost of entry. All you absolutely need is a website and there are many places that will create and host your site for free. But just like anything in life you get what you pay for. All free services come with limitations, and even if you pay for a website you need to know exactly what you need. When it comes to getting the most out of your website you have to make sure it has all the elements necessary. This article will outline some of the things your website should have if you’re serious about finding online success.

Have Google alalytics installed. Every business person needs to have an intimate knowledge of their customer. This can be difficult when you run a website and just see the hit counter as it slowly climbs up. If you’re serious about learning more about how your website is doing you need to take the time to install Google’s analytics tool. It breaks keeps track of traffic to your site and breaks it down for easy analysis. Just remember, it’s not just enough to install it, you have to check the information it gathers regularly. Keep track of what changes you make and compare it with the trends that develop when it comes to traffic.

Make sure you have a site map. The larger your site gets the more important these are, for both users and search engines. Even if your site is small now and you don’t think you need one it’s still a good idea to create one because you should plan on growing and the sooner you start the easier it will be. Once again, it’s important that you go beyond just creating this tool, you have to keep using it. Every time you create a page you should make sure your map is updated. If you use one of the common blogging platforms like WordPress then you should seek out one of the plugins that automates the process.

One thing that your website absolutely must have is an easy way to get around. It should not only have a navigation bar, but that bar should be consistent. You don’t want your menus switching every page, creating a confusing experience for your users. If you create a navigation button on one page then you should try and make sure it’s on the same place on every other page. At least for the main menu, sub-menus are more flexible but should still relate to one another.

Another important aspect that is easy to forget is your robots.txt file. Search engines send out robots that crawl the web searching for sites and they will look at this file for directions. You can use this to tell search engines what you do and do not want indexed. There will be some parts of your site that you might not want just anyone accessing. Once again, it seems like a small detail but if you make an error writing this file then you could be accidentally sending search engines away.

There are a lot of elements that come together to make a successful website and hire web designer Dubai. You don’t necessarily need much to get started, but the sooner you take these steps the easier it will be. It can be painful to find yourself combing through hundreds of pages later on, making minor changes to each. Better to start now so you have the best possible template going forward. It all comes down to the fact that the easier your site is to use the better your chances will be when it comes to users and search engines.

How SEO Has Changed

One of the reasons that running and promoting a website is so exciting is the constant change. We’re standing at the cutting edge of modern information sharing, a quick look at websites and expert techniques & strategies used in SEO Singapore from just a few years ago reveals how things have changed. It’s essential that anyone who wants their site to succeed takes the time to examine how things are changing so that they can prepare for what’s coming. Here are just a few of the ways SEO has changed and how these changes will impact the near future.

 Web traffic has continued to go mobile. Just look around you, more and more people are hooked into the internet everywhere they go. Tablets and smartphones are recreating the desktop internet experience on the streets, in restaurants and everywhere else you can imagine. If your site isn’t optimized for mobile browsing then you aren’t change that as soon as possible. Mobile internet users aren’t a niche group anymore, and there are now so many tools out there to help you generate a mobile version of your site that you really have no excuse if you are serious about succeeding online.

Google has once again unleashed a sizable update upon the SEO resellers world and internet marketing experts are still trying to figure out how to react to Google Hummingbird. This update changed the way Google does searches on a fundamental level. It continued the push for searches that better meet the needs of Google users, going beyond keywords to the meaning behind search phrases. This more conversational approach is another move on Google’s part to encourage anyone with a website to focus on meeting the needs of their users rather than spending too much energy chasing after keywords. If you want to succeed online in 2013 and beyond you have to focus on creating great content first, because with every update like hummingbird we’re going to see people either moving in this direction or falling behind.

The SEO industry is growing. More and more companies are increasing their online marketing budgets. It’s clear that across pretty much every industry people are realizing how powerful a strong internet presence is. This means that across the board keywords and niches are getting more competitive. Even if you’re on top today there’s no guarantee that you’ll be there a few months down the road now that people are starting to understand the power these rankings have. Once again, if you’re serious about succeeding online, you have to be ready to push forward, investing the time and money it takes to reach the top and fortify your position.

These examples just scratch the surface of what’s happened in the SEO world. A book could be written on the subject. The overall theme is that search engines and the people using them are getting more sophisticated when it comes to online searches. It’s getting harder and harder to get to the top, but these rankings are more valuable than ever. As long as you’ve got a great website that has what people needs and you take SEO seriously then the future will look bright.